Q4 2020 iOS Performance of Top Fast Food Apps in Europe

In the fourth quarter of 2020, several fast food and fast casual restaurant apps experienced varying levels of engagement and downloads on the iOS platform across Europe. Sensor Tower provides a detailed look at the performance trends of these top apps.

The McDonald’s - Non-US app showed a significant spike in downloads, reaching a peak of 139K in the week of November 30th, compared to the 62K downloads at the start of the quarter. Weekly active users followed a similar trend with a notable increase to 1.49M in the same week, then slightly decreasing to 1.06M by the end of December.

Across the pond, McDonald’s U.K. saw an impressive surge in downloads during late October, achieving 93K downloads, and a gradual decrease to 32K by the end of December. Weekly active users peaked at 426K in late October and experienced a slight increase again in the last week of December, reaching 350K.

The Subway® - Official App experienced its highest number of downloads in mid-October with 78K, then gradually decreased to 18K by the end of the quarter. The app's weekly active users mirrored this pattern, peaking at 86K in early December before falling to 53K by the year's end.

McDonald’s Germany app downloads showed some fluctuation, with a peak of 41K in late November and a rise to a similar number by the end of December. The weekly active users saw a similar trend with a peak of 450K in late November, before a decline to 308K by the close of the quarter.

Lastly, the McDo France app experienced its highest downloads in mid-October at 44K, with a slight decrease to 34K by the end of December. The app's weekly active users saw a high of 567K in late October, followed by a drop to 380K at the quarter's end.

For more detailed insights on app performance and trends, visit Sensor Tower. This analysis underscores the dynamic nature of app engagement within the fast food industry in Europe, with each brand experiencing its unique ebb and flow throughout the quarter.